Here is a FREE Google business profile setup guide! Setting up your Google Business Profile is an easy, free way to boost your online visibility. In our opinion, this is the #1 thing you should do in order to be found online – and it can make a HUGE impact on your business. Here’s how to get started in just a few minutes. If you need help, feel free to reach out to us and we will assist you!
Step 1: Sign In or Create a Google Account
You’ll need a Google Account to get started.
- Already have one? Sign in.
- Need one? Go to Google and click “Sign Up.”
Step 2: Head to Google Business Profile Manager
Go to Google Business Profile Manager and click “Manage now” to start creating your profile.
Step 3: Add Your Business Info
Here’s what Google will ask for:
- Business Name: Enter it exactly as customers know it.
- Category: Choose a category that best fits what you offer (like “Coffee Shop” or “Plumbing Service”).
- Location: Provide your address if customers visit in person. For service areas (e.g., delivery or at-home services), select “I deliver goods and services” and enter your service area.
- Contact: Add a phone number and your website address (if you have one).
Pro Tip: Be as specific as possible with your service areas or neighborhood to show up in local searches!
Step 4: Verify Your Business
To make your profile visible, Google needs to verify that your business is legit. Verification type will depend on the type of business you have. Here’s how most businesses get verified:
- Postcard by Mail: Google will send you a postcard with a code to enter on your profile.
- Phone or Email: Sometimes, you can verify instantly by phone or email. – If available do this one!
- Video Verification: In some cases, Google will ask you to verify your business with a video verification method. If you are required to do this, just simply follow the instructions that they give you. You will most likely need business documents and other proof like building signage, vehicles, etc in the video to prove to Google that you actually own this business.
Heads-Up: Verification can take up to 10 days!
Step 5: Add Photos and Details
Make your profile more attractive with images that show what you’re all about.
- Logo: Use a clear, high-quality image.
- Cover Photo: Choose a great shot or graphic that showcases your business.
- Additional Photos: Add shots of your storefront, products, or any photos that show what you offer.
Pro Tip: Profiles with photos get more views—add at least 3-5 to start!
Step 6: Optimize for Local Searches (SEO Basics)
Want to show up in more searches? Add location-specific keywords to your profile!
- Description: In your “About” section, mention your city or neighborhood and the services you offer (e.g., “Serving the best tacos in downtown [City Name]”).
- Description Length: Make sure you use the entire description field to describe your business, the services you offer, and where you offer them.
- Services: Make sure to add your services to your profile. (don’t worry about pricing)
- Hours of Operation: Make sure to include your hours of operation – and make sure you are very accurate!
Keep Your Profile Updated
An updated profile shows customers that you’re active and reliable.
- Hours: Keep them accurate, especially around holidays.
- Photos: Add new ones regularly to keep things fresh.
- Reviews: This is a massively under utilized function of Google and local businesses. Encourage your happy customers to leave reviews, and make sure to respond to them!
- Updates: Google offers the ability to post updates to your profile so that visitors know what is currently happening with you business.
Bonus Tips to Stand Out
Give your profile an extra boost with these simple add-ons:
- Automate Updates: If you can cross post your Facebook/Instagram/LinkedIn posts to your Google profile as well, you will save a tremendous amount of time. Share your promotions, events, or announcements right on your profile!
- FAQs: Answer common questions like payment methods, parking info, or service details.
- Better Reviews: Encourage your clients to post photos with their Google Review!
You’re All Set!
With your Google Business Profile up and running, you’re ready to start welcoming more local customers. While this guide covers the basics, it’s just the starting point. Follow these steps to get visible on Google Search and Maps—no advanced marketing knowledge required! If you’re looking for additional support to strengthen your local presence, Croft Marketing Group specializes in helping local businesses elevate their visibility with tailored local SEO strategies.